THE COMPLETE GUIDE TO USER-GENERATED CONTENT (UGC) ACROSS THE SAUDI MARKET

Introduction to UGCUser-Generated Content (UGC) is any content—videos, pictures, reviews, website posts—designed by people as opposed to brand names. With all the increase of social networking and digital platforms, UGC happens to be a robust tool for marketers, enabling brands to leverage genuine content produced by their consumers. This authe